Padel Stars Online – Multilingual Shopify Store & SEO Optimization

Padel Stars Online is a Shopify-based e-commerce store built for a sports brand targeting the Dutch market. I independently completed the entire project using the Horizon theme, focusing on clean design, smooth user experience, and conversion-friendly layout.

After completing the store development, I also handled the SEO optimization, ensuring the website was structured and optimized for better search engine visibility. The project supports both Dutch and English languages, allowing the brand to reach a wider audience effectively.

🔹 My Role

  • Shopify Developer
  • Theme Customization (Horizon Theme)
  • Multilingual Store Setup
  • SEO Optimization

🔹 Challenges & Solutions

Challenge:
Managing accurate translations and maintaining consistency across a bilingual (Dutch & English) Shopify store.

Solution:
I carefully structured language content, ensured proper translation setup across products, pages, and navigation, and maintained SEO-friendly URLs and metadata for both languages.

🔹 Tools & Technologies

  • Shopify
  • Horizon Theme
  • Multilingual Store Setup
  • On-page SEO
  • Product & Content Optimization